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APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result with respect to the natural balance of the scalp.It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.It o..

Pigment-Lock TechnologyWith Argan Oil, Natural Keratin & Oat ExtractPigment-lock Technology: It locks color into the hair, without using ammonia _ a mechanism of controlled oxidation, allowing micro-pigments to enter easily into the hair because of their very small size. Then they are conve..